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9 Music Marketing Tools Every Artist and Studio Owner Should Use

It’s no secret that the music industry has changed a lot in recent years. With the advent of digital music and online streaming, it’s become easier than ever for artists to get their music out there.


But even with all these new tools at your disposal, breaking through the clutter and making a name for yourself can still be difficult.


It takes more than just posting on Instagram and posting music videos on YouTube.


It’s more than making a youtube video…


man happy using music marketing tools


That’s where real music marketing comes in. Here are some of the best marketing tools out there that can help you get your art heard by the right people.


Why Do I Need Music Marketing Tools?


Music marketing apps can help independent musicians and music studios reach their desired audience.


With music streaming services like Spotify, Apple Music, and Amazon Music becoming increasingly popular, having the right music marketing strategy can make or break your success as an artist.


Additionally, music marketing apps can help you build a strong online presence and connect with potential fans around the world.



Many music industry professionals argue music marketing is even more important than the music itself. Therefore, having the right music marketing apps in your toolkit can make all the difference when it comes to reaching and engaging with your audience.


Over 90% of music creators are undiscovered while only .2% are considered megastars.


What will separate your music from the rest and how will you get it out there?


The biggest difference between a professional musician and an amateur musician is that the ones who are making a living are treating their music as a music business.


Digital music marketing tools are essential for music creators to reach new music fans and build their music careers.


Here we will cover nine music marketing tools independent musicians and music studio owners should use to maximize their music reach.


How Can I Promote My Music for Free? – Social Media Planner


A question I get asked a lot from newer independent artists is “how can I promote my music for free?”


My short but painfully truthful response is social media platforms.


Having a social media marketing strategy and using music marketing tools can help you take your music career to the next level.


Using music marketing platforms that have social media planners such as Product Champ can make planning posts and tracking analytics super simple. This is an important music marketing tool because it helps you create content that maximizes engagement with fans, and also allows you to track your progress.


Product Champ also allows independent musicians to manage and promote music releases, videos, and other content through our platform to make music marketing and music promotion a walk in the park.


Having consistent social media posts will grow your following and allow you to connect to your fans more. Your social media posts must be valuable and form a connection with your future fans.


From your social media profile, you can direct your audience to your professional website, streaming platforms with your music, and your music store, or embed them all using smart links.


Smart links is a fancy term for link in bio. Which is simply a collection of your landing pages.


Having your social media marketing strategy in place will help independent musicians and music creators reach their desired audience and build their music careers.


music marketing tools social media


Now that you know the importance of having a social media marketing plan, let’s look at other tools independent musicians can use to boost their music careers.


At Product Champ, our mission is to empower music creators like yourself to turn your music into a business.


We provide independent musicians with the tools you need to create, promote and manage your releases, videos, and other content all in one place.


So if you’re an independent musician looking to take your music career to the next level, check out our platform today! We have all your music marketing needs covered.


Promote Your Apple Music and Spotify Releases

As an independent artist, you can now have more control than ever when promoting your releases on major streaming platforms like Apple Music and Spotify. With the help of online music distributors like Distrokid and UnitedMasters, you’ll be able to access a pre-save page from them with a link to where your most loyal fans and new fans can pre-save your track and listen to it when it’s out as well as have it go to streaming services all around the world.


These companies will get your music on major digital platforms and create your Spotify for Artists account.


Having a Spotify for Artists account is a cool way to share your stats with your fans and thank them for listening, something radio stations would only reserve for major artists.


These are just one of the few music promotion resources you can use to get your music heard.


Taking it one step further, setting up a landing page allows for more interaction with your fanbase as it gives you the opportunity to collect their names, emails, and phone numbers through email marketing and text marketing that you’ll be able to use for more promotional purposes once your music is out.



Another great way independent musicians can promote their music is by using streaming platforms like YouTube, SoundCloud, and Bandcamp. These are great options if you’re looking to get your music out to a wider audience as they attract more people than Apple Music or Spotify.


Being able to create landing pages will help you build your fanbase every day. To help you increase sales you can use our special Fan Funnel that allows you to easily create giveaways and contests with your fans when they pre-save your next project!


By utilizing these music marketing tools you will be able to reach your desired audience, improve your Spotify performance and build a loyal fanbase that supports your work. So if you’re an independent musician looking to take your brand to the next level, Product Champ is here to help, book a free custom demo today and see why Product Champ is one of the best music marketing platforms!


Best Website Builder for Musicians

If you’re serious about promoting your music and selling products, then adding a website to your online presence is key! With all the features available in a platform like Product Champ, you’ll be able to create an attractive, user-friendly website with all the bells and whistles – from reliable WordPress hosting to customizable tools for better SEO optimization.


Not only will this help you reach new audiences for your music, but it will also create a professional image that sets you apart from other independent musicians or small businesses. A professional web design helps provide a sense of trust and credibility that can take your business to the next level.


You can have all your important content on your website like your digital press kit. A digital press kit is one of the most important aspects of independent music marketing as it contains items such as your biography, album artwork, press releases, and more for all publicists and PR (Public Relations) to utilize.



Having a digital press kit can also improve your chances of getting on official playlists by pitching to playlist curators. There are several platforms that you can use to find these like IndieBible’s Spotify Streaming Bible.


The more you are featured on other credible blog sites the more backlinks you will get. In the SEO world, this is called link building.


Having more backlinks will help you rank higher on search engines.


There are other platforms like SEMrush that can help you find backlinks that will help you grow your website organically.


This makes online music promotion a breeze, as you have everything in one place. By having a website, independent artists can create an online store and platform to sell their merchandise on. This is a great way to get more profits from album sales and downloads, as well as physical goods like CDs, vinyl records, and more.


So if you’re looking for an easy way to get your website up and running quickly, Product Champ is the perfect choice! With our intuitive drag-and-drop editor, you can have your site up in no time and start marketing yourself as an independent musician.


Having a website also allows you to install google analytics so you can track your digital marketing materials (emails and ads eg.) and see what’s working.


Another reason Google Analytics is important is that it allows you to segment your data. This helps you to understand who your target demographic is and makes it easier to tailor your campaigns.


In conclusion, independent musicians have a lot of options when it comes to marketing their music. With the right tools and platforms, you can create an online presence that stands out in the crowd and helps you reach your desired audience without utilizing major labels.


Music Marketing Efforts Made Easy – Texting Your Fans

As an independent musician, one of the most important things you can do is keep in touch with your fans. Not only does this help to build a relationship with them, but it also allows you to keep them updated on your latest news and projects. One of the easiest ways to do this is by texting them directly, as it’s a quick and convenient way to reach out to many people at once.