It’s no secret that the music industry has changed a lot in recent years. With the advent of digital music and online streaming, it’s become easier than ever for artists to get their music out there.
But even with all these new tools at your disposal, breaking through the clutter and making a name for yourself can still be difficult.
It takes more than just posting on Instagram and posting music videos on YouTube.
It’s more than making a youtube video…
That’s where real music marketing comes in. Here are some of the best marketing tools out there that can help you get your art heard by the right people.
Why Do I Need Music Marketing Tools?
Music marketing apps can help independent musicians and music studios reach their desired audience.
With music streaming services like Spotify, Apple Music, and Amazon Music becoming increasingly popular, having the right music marketing strategy can make or break your success as an artist.
Additionally, music marketing apps can help you build a strong online presence and connect with potential fans around the world.
Many music industry professionals argue music marketing is even more important than the music itself. Therefore, having the right music marketing apps in your toolkit can make all the difference when it comes to reaching and engaging with your audience.
Over 90% of music creators are undiscovered while only .2% are considered megastars.
What will separate your music from the rest and how will you get it out there?
The biggest difference between a professional musician and an amateur musician is that the ones who are making a living are treating their music as a music business.
Digital music marketing tools are essential for music creators to reach new music fans and build their music careers.
Here we will cover nine music marketing tools independent musicians and music studio owners should use to maximize their music reach.
How Can I Promote My Music for Free? – Social Media Planner
A question I get asked a lot from newer independent artists is “how can I promote my music for free?”
My short but painfully truthful response is social media platforms.
Having a social media marketing strategy and using music marketing tools can help you take your music career to the next level.
Using music marketing platforms that have social media planners such as Product Champ can make planning posts and tracking analytics super simple. This is an important music marketing tool because it helps you create content that maximizes engagement with fans, and also allows you to track your progress.
Product Champ also allows independent musicians to manage and promote music releases, videos, and other content through our platform to make music marketing and music promotion a walk in the park.
Having consistent social media posts will grow your following and allow you to connect to your fans more. Your social media posts must be valuable and form a connection with your future fans.
From your social media profile, you can direct your audience to your professional website, streaming platforms with your music, and your music store, or embed them all using smart links.
Smart links is a fancy term for link in bio. Which is simply a collection of your landing pages.
Having your social media marketing strategy in place will help independent musicians and music creators reach their desired audience and build their music careers.
Now that you know the importance of having a social media marketing plan, let’s look at other tools independent musicians can use to boost their music careers.
At Product Champ, our mission is to empower music creators like yourself to turn your music into a business.
We provide independent musicians with the tools you need to create, promote and manage your releases, videos, and other content all in one place.
So if you’re an independent musician looking to take your music career to the next level, check out our platform today! We have all your music marketing needs covered.
Promote Your Apple Music and Spotify Releases
As an independent artist, you can now have more control than ever when promoting your releases on major streaming platforms like Apple Music and Spotify. With the help of online music distributors like Distrokid and UnitedMasters, you’ll be able to access a pre-save page from them with a link to where your most loyal fans and new fans can pre-save your track and listen to it when it’s out as well as have it go to streaming services all around the world.
These companies will get your music on major digital platforms and create your Spotify for Artists account.
Having a Spotify for Artists account is a cool way to share your stats with your fans and thank them for listening, something radio stations would only reserve for major artists.
These are just one of the few music promotion resources you can use to get your music heard.
Taking it one step further, setting up a landing page allows for more interaction with your fanbase as it gives you the opportunity to collect their names, emails, and phone numbers through email marketing and text marketing that you’ll be able to use for more promotional purposes once your music is out.
Another great way independent musicians can promote their music is by using streaming platforms like YouTube, SoundCloud, and Bandcamp. These are great options if you’re looking to get your music out to a wider audience as they attract more people than Apple Music or Spotify.
Being able to create landing pages will help you build your fanbase every day. To help you increase sales you can use our special Fan Funnel that allows you to easily create giveaways and contests with your fans when they pre-save your next project!
By utilizing these music marketing tools you will be able to reach your desired audience, improve your Spotify performance and build a loyal fanbase that supports your work. So if you’re an independent musician looking to take your brand to the next level, Product Champ is here to help, book a free custom demo today and see why Product Champ is one of the best music marketing platforms!
Best Website Builder for Musicians
If you’re serious about promoting your music and selling products, then adding a website to your online presence is key! With all the features available in a platform like Product Champ, you’ll be able to create an attractive, user-friendly website with all the bells and whistles – from reliable WordPress hosting to customizable tools for better SEO optimization.
Not only will this help you reach new audiences for your music, but it will also create a professional image that sets you apart from other independent musicians or small businesses. A professional web design helps provide a sense of trust and credibility that can take your business to the next level.
You can have all your important content on your website like your digital press kit. A digital press kit is one of the most important aspects of independent music marketing as it contains items such as your biography, album artwork, press releases, and more for all publicists and PR (Public Relations) to utilize.
Having a digital press kit can also improve your chances of getting on official playlists by pitching to playlist curators. There are several platforms that you can use to find these like IndieBible’s Spotify Streaming Bible.
The more you are featured on other credible blog sites the more backlinks you will get. In the SEO world, this is called link building.
Having more backlinks will help you rank higher on search engines.
There are other platforms like SEMrush that can help you find backlinks that will help you grow your website organically.
This makes online music promotion a breeze, as you have everything in one place. By having a website, independent artists can create an online store and platform to sell their merchandise on. This is a great way to get more profits from album sales and downloads, as well as physical goods like CDs, vinyl records, and more.
So if you’re looking for an easy way to get your website up and running quickly, Product Champ is the perfect choice! With our intuitive drag-and-drop editor, you can have your site up in no time and start marketing yourself as an independent musician.
Having a website also allows you to install google analytics so you can track your digital marketing materials (emails and ads eg.) and see what’s working.
Another reason Google Analytics is important is that it allows you to segment your data. This helps you to understand who your target demographic is and makes it easier to tailor your campaigns.
In conclusion, independent musicians have a lot of options when it comes to marketing their music. With the right tools and platforms, you can create an online presence that stands out in the crowd and helps you reach your desired audience without utilizing major labels.
Music Marketing Efforts Made Easy – Texting Your Fans
As an independent musician, one of the most important things you can do is keep in touch with your fans. Not only does this help to build a relationship with them, but it also allows you to keep them updated on your latest news and projects. One of the easiest ways to do this is by texting them directly, as it’s a quick and convenient way to reach out to many people at once.
There are a number of different platforms that allow you to text your fans, but one of the best is Product Champ. It’s affordable, easy to use, and provides all the features you need for successful music marketing. With Product Champ, you can easily create groups of fans based on their location or interests, send them updates and announcements about your brand, and even sell tickets and merchandise directly through text messages! Content sharing has never been easier!
In conclusion, independent musicians have a lot of options when it comes to staying connected with their fans and promoting their music. Texting is one of the most effective and affordable ways to do this, and Product Champ makes it easy and efficient.
How to Manage Facebook Reviews and Google Reviews
As a music maker, it’s essential to manage your Facebook and Google reviews. This will help you keep track of what people are saying about your music, as well as improve your online reputation. Fortunately, there are tools like Product Champ that make this process easy and efficient.
With Product Champ, you can quickly see all of your Facebook and Google reviews in one place, making it easy to respond to any negative feedback. You can also use Product Champ to improve your SEO (Search Engine Optimization) ranking, which will help you get more visibility online. Try Product Champ today and see how easy it is to manage your Facebook and Google reviews!
Why are Facebook and Google reviews important for music makers and studio owners?
It’s because reviews help to build trust and credibility in your brand. They also provide valuable feedback about what people think about your music, which can be used to make changes and improvements over time. By responding to reviews quickly and efficiently, you can ensure that your customers feel heard and appreciated.
Music studios benefit from reviews because they help to attract new customers. Reviews are also a great way to showcase your work and accomplishments, which can be very helpful in gaining more clients and building your reputation as a professional studio.
In conclusion, Facebook and Google reviews are important for music makers and studio owners alike. They help build trust with customers, provide valuable feedback about your music, and help to attract new business. With the help of Product Champ, managing these reviews is easy and efficient. Try it today and see how it can help you improve your online presence!
The Best Booking Calendar
Booking calendars are essential for songwriters and studio owners, as they help to keep track of project deadlines, upcoming gigs, and other important dates. The right booking calendar can make it easier to navigate the complex and often hectic life of an independent musician or studio owner.
Product Champ is one of the most popular booking calendars out there, and for good reason. This powerful tool makes it easy to manage your projects and bookings in one simple place – no more juggling multiple calendars or trying to remember important dates. With Product Champ, you can quickly view upcoming events, create custom reminders, and even set up automated notifications for when changes are made to the booking calendar.
If you have your own music studio, Product Champ can help you manage bookings for multiple studios in one place. This makes it easy to stay organized and ensures that all of your studio’s clients are taken care of. Plus with the ability to have text and email reminders, users can see no-show rates drop by 50-60 percent!
Product Champ is the perfect booking calendar for music makers and studio owners. With its ability to manage multiple studios in one place, customize reminders, and automate notifications, this powerful tool makes it easy to stay organized and on top of important dates. Try it today and see how it can help you take control of your bookings!
Memberships and Fanclubs
If you’re an artist looking to build a successful music brand, then it’s important to create and nurture a fanbase. One of the best ways to do this is by establishing memberships and fan clubs. Here are some of the benefits of having memberships and fan clubs for your music business.
You can keep fans engaged, give out unreleased music, have them consume music, and perform live streams!
1) Increased revenue
One of the main benefits of having a membership or fan club is increased revenue. This is because fans who are members or part of a fan club are more likely to purchase merchandise, concert tickets, and other products from you. In fact, research shows that fans who are members or part of a fan club are up to 3 times more likely to buy products from you!
2) Better engagement with fans
Another benefit of having memberships and fan clubs is better engagement with fans. This is because it gives you an opportunity to connect with your fans on a deeper level, which can help increase loyalty and encourage them to spread the word about your music.
3) Greater exposure
Having a membership or fan club also gives you greater exposure, as it encourages people who may not have heard of you before to check out your music. This can lead to new opportunities such as radio plays, interviews, and even new listeners.
The new listeners then become your current fans and then diehard fans.
Picture these people as walking banner ads that will promote your new release (or new releases), tour dates, and your own content.
Your fans miss you so why not be more present and increase your music discovery?
In conclusion, having memberships and fan clubs is a great way to build a successful brand. Not only does it help you increase revenue, but it also gives you the opportunity to engage with your fans on a deeper level, as well as gain greater exposure to your music. So why not give it a try today and see how it can help you take your music career to the next level?
Build your next membership and fan club using Product Champ!
Facebook and Instagram Ads
Before we used to rely on radio airplay to get our music out there, but these days the digital age has opened up many new opportunities for artists.
One of the best tools to use is Facebook and Instagram Ads. With these powerful tools, you can target specific audiences with your ads, allowing you to reach people who are likely to be interested in your music or music studio.
Facebook and Instagram Ads are powerful tools that can help you promote your music business to a wider audience. By targeting specific demographics and interests, you can reach potential fans who may not have otherwise heard of your music. In addition, Facebook and Instagram Ads allow you to track the success of your campaigns, so you can see what works and what doesn’t.
If you’re looking to promote your brand or business, Facebook and Instagram Ads are a great way to start.
Spotify is also a good place if you want to place audio ads to promote your next show or album.
Make sure you set your ad goals and scale your budget when you see positive ROAS (return on ad spend.)
You can boost a Facebook post, post ads to your Instagram stories, and choose the media you want to use on your Facebook page that you want to promote.
You can also overcome iOS 15 challenges by using our laser-focused ad tracking system.
In conclusion, Product Champ is a great music marketing platform that can help boost your visibility, reach more listeners and fans, and increase revenue.
TikTok Ads
TikTok, the short-form video-sharing app, has become a popular platform for music marketing in recent years. Due to its massive user base and engaged audience, TikTok is a great place to promote your music and connect with fans.
One of the best ways to use TikTok for music marketing is by running ads. Ads on TikTok allow you to reach a wider audience and connect with potential fans who may not have otherwise heard of your music. In addition, ads on TikTok allow you to track the success of your campaigns, so you can see what works and what doesn’t.
One of the major reasons why we love TikTok Ads is that you can increase your following for as low as .86 cents per follow!
This is as of the time of me writing this article based on our ad campaigns.
If you’re looking to promote your music on TikTok, try running ads today!
Other Popular Music Marketing Tools
Jumping off point, as an independent artist, there are many other music marketing tools out there.
However, the monthly bill for all these subscriptions will also increase. That’s why we created Product Champ, an all-in-one marketing app for growing and managing your business and brand.
Product Champ has features such as Email Marketing, SEO Optimization, Social Media Management, website and funnel builders, memberships and fan clubs, booking systems, and Music Promotion built into one platform. We are the only music marketing app in the market that provides these kinds of features!
Plus, our app and services are affordable and tailored to your needs – so you can keep track of all your marketing campaigns without breaking the bank.
The next step for you to take is to book a call with one of our marketing specialists to get your free personalized website audit and marketing plan!
Be your fans rolling stone, go book a free live demo today to claim your free bonus and get more fans and clients!
